Ahead of the times, women were part of Berlei's management team from the beginning.
Dr Grace Boelke was appointed to ensure garments were anatomically correct.
Ground-breaking study of 6,000 women conducted. The result; revolutionary corsetry made for real women and comfort.
Developed Australia’s first maternity bra.
Partnered with the Australian Institute of Sport to help women exercise with maximum comfort.
Partnered with Breast Cancer Network Australia. To date, over 123,000 My Care Kits donated to women who have undergone breast cancer surgery.
Serena Williams discovered Berlei while playing at the Australian Open. She wears the brand for every Grand Slam win from then onwards.
Launched a bra in honour of The Divinyls’ Chrissy Amphlett to support women fighting breast cancer. 100% of profits donated to BCNA.