"No other sports bra compares. I'm a long-term fan and was so flattered that Berlei wanted to work together. It's a brand that truly supports and celebrates real women of all shapes and sizes."
- Serena Williams, world's no. 1 tennis player
"No other sports bra compares. I'm a long-term fan and was so flattered that Berlei wanted to work together. It's a brand that truly supports and celebrates real women of all shapes and sizes."
- Serena Williams, world's no. 1 tennis player
SupportingSerena for over a decade
Serena Williams knows all about mastering bounce. As the brand ambassador for Berlei Sport, she wears Berlei for every training session and match, and has done so for the past ten years since her mother discovered Berlei bras on a shopping trip in Melbourne.
Serena works with us to custom design her bras in coordinated colours ahead of every major game. As the ultimate Master of Bounce, she has starred in our Berlei Sport campaigns since 2014, educating women on the importance of wearing the right bra for their size and sport.
Serena's Favourite
So what is Serena’s favourite sports bra? The fittingly named Berlei High Performance. With a support factor rating of 3, it reduces bounce by up to 50%. It has been developed with unique ultrasonic cup panels that minimise bulk, as well as Coolmax terry lining to create a fine padded layer for extra comfort.
"My favourite bra is the Berlei High Performance.. As an athlete, I'm always running, bouncing and jumping, and I want to make sure I can keep my body in the best shape possible for as long as I can."
- Serena Williams
Meet the Bosses of Bounce
Meet the Bosses of Bounce
Meet the Bosses of Bounce
Go behind-the-scenes with Serena Williams during our Sports campaigns. Find out more about her connection to Berlei and what it means to her to be part of the design process.
Watch our exclusive behind-the-scenes videos and check out the on-set pics below.
Go behind-the-scenes with Serena Williams during our Sports campaigns. Find out more about her connection to Berlei and what it means to her to be part of the design process.
Watch our exclusive behind-the-scenes videos and check out the on-set pics below.
