SUPPORTING
SERENA FOR
OVER A DECADE

From major tournaments
to motherhood.

Berlei and Serena
Berlei and Serena
SUPPORTING SERENA FOR OVER A DECADE

From major tournaments to motherhood.

For over 100 years, Berlei has been supporting women throughout every phase in their lives. From developing Australia’s first maternity bra and helping breast cancer survivors, to supporting world-leading athletes like Serena who discovered Berlei during the Australian Open in 2006.

Berlei and Serena

DO IT FOR YOURSELF

Serena's affirmation on self-love and self-investment for the next generation of women.

Game Changing Video

GAME CHANGING

Find out how the world's no.1 tennis player prepared for the next phase of her life - motherhood.

BE YOURSELF, TRUST YOURSELF, DO IT FOR YOURSELF

"There is going to be so many people who don't believe in you and try and hold you back from your dreams. It's so important to do everything in your life for you."

SERENA WILLIAMS

Serena's Favourite

Serena's Favourite

So what is Serena’s favourite sports bra? The Shift has a support factor rating of 4, to reduce breast bounce by up to 50%. Designed for a range of high impact activities, it's perfect for playing basketball, netball and, of course, tennis.

"No other sports bra compares. It's a brand that truly supports and celebrates real women of all shapes and sizes."

SERENA WILLIAMS

SHOP NOW