Free shipping & returns Australia wide

Free shipping & returns Australia wide
  • BERLEI + Serena BERLEI + Serena BERLEI + Serena
    Berlei + Serena

"No other sports bra compares. I'm a long-term fan and was so flattered that Berlei wanted to work together. It's a brand that truly supports and celebrates real women of all shapes and sizes."
- Serena Williams, world's no. 1 tennis player

"No other sports bra compares. I'm a long-term fan and was so flattered that Berlei wanted to work together. It's a brand that truly supports and celebrates real women of all shapes and sizes."
- Serena Williams, world's no. 1 tennis player




SupportingSerena for over a decade

Serena Williams knows all about mastering bounce. As the brand ambassador for Berlei Sport, she wears Berlei for every training session and match, and has done so for the past ten years since her mother discovered Berlei bras on a shopping trip in Melbourne.

Serena works with us to custom design her bras in coordinated colours ahead of every major game. As the ultimate Master of Bounce, she has starred in our Berlei Sport campaigns since 2014, educating women on the importance of wearing the right bra for their size and sport.


Serena's Favourite

So what is Serena’s favourite sports bra? The fittingly named Berlei High Performance. With a support factor rating of 3, it reduces bounce by up to 50%. It has been developed with unique ultrasonic cup panels that minimise bulk, as well as Coolmax terry lining to create a fine padded layer for extra comfort.

"My favourite bra is the Berlei High Performance.. As an athlete, I'm always running, bouncing and jumping, and I want to make sure I can keep my body in the best shape possible for as long as I can."
- Serena Williams


Meet the Bosses of Bounce

Meet the Bosses of Bounce

Meet the Bosses of Bounce

Go behind-the-scenes with Serena Williams during our Sports campaigns. Find out more about her connection to Berlei and what it means to her to be part of the design process.

Watch our exclusive behind-the-scenes videos and check out the on-set pics below.

Go behind-the-scenes with Serena Williams during our Sports campaigns. Find out more about her connection to Berlei and what it means to her to be part of the design process.

Watch our exclusive behind-the-scenes videos and check out the on-set pics below.

Serena at our Berlei Bounce 2015 Launch

SERENA AT OUR BOUNCE 2015 LAUNCH

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