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  • BERLEI + Serena BERLEI + Serena BERLEI + Serena
    Berlei + Serena

"No other sports bra compares. I'm a long-term fan and was so flattered that Berlei wanted to work together. It's a brand that truly supports and celebrates real women of all shapes and sizes."
SERENA WILLIAMS, WORLD'S NO. 1 TENNIS PLAYER

"No other sports bra compares. I'm a long-term fan and was so flattered that Berlei wanted to work together. It's a brand that truly supports and celebrates real women of all shapes and sizes."
SERENA WILLIAMS, WORLD'S NO. 1 TENNIS PLAYER


Supporting Serena
for over a decade

Serena Williams knows all about mastering bounce. As the brand ambassador for Berlei Sport, she wears Berlei for every training session and match, and has done so for the past 14 years since her mother discovered Berlei bras on a shopping trip in Melbourne.

Serena works with us to custom design her bras in coordinated colours ahead of every major game. As the ultimate Master of Bounce, she has starred in our Berlei Sport campaigns since 2014, educating women on the importance of wearing the right bra for their size and sport.

'DO IT FOR YOURSELF' SAYS SERENA

'DO IT FOR YOURSELF'
SAYS SERENA

Taking time for yourself is at the heart of Berlei's latest Do It for Yourself campaign. Someone who's all about doing it for herself is Serena Williams. Tennis may be what she's known for, but dancing is what ignites her from the inside out. It's where the rulebook is thrown out and the rhythm takes over.

"To me, it's about standing up for yourself and what you believe in and just doing it. There's

always going to be people who won’t believe in you and try to hold you back, but it's important to do everything in your life for you," Serena says.

"We focus on so many other people, when all we really want is to be confident in ourselves; successful for ourselves. That’s the way I feel women are growing to be - strong and powerful."

Check out Serena's smooth moves for Berlei here

Making time to invest in yourself is at the heart of Berlei's latest Do It for Yourself campaign. Someone who's all about doing it for herself is Serena Williams. Tennis may be what she's known for, but dancing is what ignites her from the inside out. It's where the rulebook is thrown out and the rhythm takes over.

"To me, it's about standing up for yourself and what you believe in and just doing it. There's always going to be people who won’t believe in you and try to hold you back, but it's important to do everything in your life for you," Serena says.

"We focus on so many other people, when all we really want is to be confident in ourselves; successful for ourselves. That’s the way I feel women are growing to be - strong and powerful."

Check out Serena's smooth moves for Berlei here

Serena's Favourite

Serena's Favourite

So what is Serena’s favourite sports bra? The fittingly named Berlei High Performance. With a support factor rating of 3, it reduces bounce by up to 50%. It has been developed with unique ultrasonic cup panels that minimise bulk, as well as Coolmax terry lining to create a fine padded layer for extra comfort.

"My favourite bra is the Berlei High Performance.. As an athlete, I'm always running, bouncing and jumping, and I want to make sure I can keep my body in the best shape possible for as long as I can."
- Serena Williams


Meet the Bosses of Bounce

Meet the Bosses of Bounce

Meet the Bosses
of Bounce

Go behind-the-scenes with Serena Williams during our Sports campaigns. Find out more about her connection to Berlei and what it means to her to be part of the design process.

Watch our exclusive behind-the-scenes videos and check out the on-set pics below.

Go behind-the-scenes with Serena Williams during our Sports campaigns. Find out more about her connection to Berlei and what it means to her to be part of the design process.

Watch our exclusive behind-the-scenes videos and check out the on-set pics below.

Serena at our Berlei Bounce 2015 Launch

SERENA AT OUR BOUNCE 2015 LAUNCH

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