BERLEI & SERENA BERLEI & SERENA
“My mum first discovered Berlei in Australia ten years ago, and I’ve been wearing them ever since - for every tennis match without fail. I’m a big busted athlete so I know how important a good bra is”
Serena Williams. World’s No 1 Tennis player.
SERENA HEARTS BERLEI
Serena Williams definitely knows about mastering bounce. As the brand ambassador for Berlei Sport, she wears Berlei for every training session and every match, and has done so for the past ten years since her mother discovered Berlei bras in Melbourne. She works with Berlei to custom make her bras in coordinated colours for every match.
Recently Serena has starred as our own Master of Bounce in the 2014/5 Berlei Sport campaign, educating women on the importance of wearing the right bra for their size and sport.
SERENA’S FAVOURITE SPORTS BRA
So what is Serena’s favourite bra? The fittingly named Berlei High Performance. With a support factor rating of 3, it reduces bounce by up to 50%
"My favourite bras are the Electrify and the High performance bra. I have to say I adore the high performance bra as an athlete I'm doing tons of high performance, I'm always running I'm always bouncing and I’m always jumping, and I want to make sure I can keep my body the best look possible for as long as I can"
BEHIND THE SCENES WITH SERENA
Go behind-the-scenes with Serena Williams as she shoots the Berlei Sport Masters of Bounce campaign in Miami. Find out what keeps her inspired and what she loves about Australia.
Watch our exclusive behind-the-scenes video and check out the on-set pics below.