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WomanKind
For every woman who breaks the mould.

It's timeto be kind.

For too long we’ve allowed ourselves to be prodded, poked, padded and pushed. That's why we developed Womankind. With over 100 years of innovation, research, feedback and a commitment to supporting women, we have designed Womankind to work with and for a woman’s body, not to transform it into a foreign shape. Womankind serves as a reminder that the time to endure is over, and the time to be kind has arrived.

WomanKind SHOP NOW
Womankind Womankind
Womankind
Womankind

Kind by design.

Designed to mould to and flatter your natural shape, Womankind uses innovative 3D ‘spacer’ technology to offer unparalleled lightness, breathability and support. Available in a T-Shirt and sports bra.

Kind by design Kind by design
Everyday Support Everyday Support

Everyday support for everyday sports.

From work to working out, our Womankind Sports bra is one-of-a-kind. Light and supportive with a flexi underwire, it reduces bounce by up to 40% so you can move with confidence.

Kind by design Everyday Support SHOP T-SHIRT SHOP SPORT

Thanks for supporting us supporting you.

  • It’s a fist pump-worthy piece of advertising that addresses women’s body concerns head or, rather, breast on. News.com.au
  • This empowering ad showing boobs of all sizes was banned... This is actually ridiculous. Women's Health
  • It’s one of the most relatable ads women are likely to come across. Mamamia
  • Thank you for making it real. Elizabeth via Facebook
  • They are just boobs for goodness sake! Bronwyn via Facebook
  • Great ad! Definitely time to be kind. Miriam via Facebook

Thanks for supporting us supporting you.

Last year, our TV ad was banned by Facebook for “fear of potential offence.” By considering it “offensive” to depict the discomfort women experience, it only strengthens our resolve to tell a different story. The real story.

We heard your support and felt your outrage. We read your messages and we rallied.

  • It’s a fist pump-worthy piece of advertising that addresses women’s body concerns head or, rather, breast on. News.com.au
  • This empowering ad showing boobs of all sizes was banned... This is actually ridiculous. Women's Health
  • It’s one of the most relatable ads women are likely to come across. Mamamia
  • Thank you for making it real. Elizabeth via Facebook
  • They are just boobs for goodness sake! Bronwyn via Facebook
  • Great ad! Definitely time to be kind. Miriam via Facebook

Womankind started a conversation, and for that we wish to say thank you. In return we decided to create even more bras, in a beautiful new Autumn/Winter palette. We also created a range of exquisitely soft Micro briefs, designed to pair perfectly with our kindest bras.

SHOP BRAS SHOP BRIEFS
The making of Womankind
The making of

The Berlei design team had one mission - to create a bra that treated women's bodies with kindness. The result included an innovative ‘spacer’ stretch cotton cup that shapes to your natural silhouette like a second skin.

The making of Womankind
  • The intimates market in Australia needed a revolution. Women deserve a bra that offers integrated comfort, breathability and lightness. Womankind offers simplicity so you can focus on the things that really count. Berlei Design Team

Shop Womankind.

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